Oogwave:

The Simplest Way to Share and Work Together.

Oogwave is a unique platform to ease out the difficulties of working together. Uniquely putting your business content at the center and making it social for your own people and partners.

Oogwave is considered to be best for:

·        Enterprise Collaboration.

·        Team Communication.

·        Team Working.

·        Enterprise Social Network.

·        Files Sharing and Version Management.

·        External Collaboration.

Free for use of Small Business:

Free for first 20 users.

Works On:

Works on web & mobile devices with iphone,ipad,android,windows,blackberry.

Pricing

PAID-LICENSE

Simple Flat Pricing at $49/Month with no limits on Storage, users or Groups.

Join and get everyone in your company at single platform and simplify sharing and collaboration.

Facebook updated news feed focused more on quality content than memes.

Facebook News feed now will display quality content higher in the news feed. Recently, Facebook survey was held and was observed that people have a preference to read and view the quality higher. In facebook survey it was also observed that people visited Facebook to stay updated with the lates news, current events, their favorite artists etc. So, now the social networking site will be more focused on quality content instead the latest meme shared.      

       It means that posts with higher quality images & content will now be having more visibility in News Feed as compared to meme photos. The update will also bring the posts to the top of the newsfeed which has more interactions on the post like (Likes, Comments, Shares).










     

                   How To Leverage Social Media For Business:

. Active online presence of business:

Small business should have active online presence means constantly updating relevant & new content on  website,blog,& social networks.Being active keeps customers aware about the latest products & services of the business and provide ontent valued to target audience and create brand awareness.

. Business must be easily reachable & responsive:

Business should not only Update new & relevant content but also needs to be open for criticism. In today's world user generated content is more influential online & every customer wants his/her voice to be heard,so immediate response is necessary for any queries of the customers.By providing a transperent social platform for customers to get their voice heard it is further going to lead fans to become the brand advocates of business.

. Blogging is vital:

Blogging is considered to be one of the best way to attract new customers.Customers get engaged with blog if they get something of value to them & refer whenever the help is needed. According to research its is being observed that online buyers always look out for reviews on different portals before making a purchase.

. Business needs to be social in real terms:

Important thing for small business on social media is to be social in real terms.Being social in rela terms means the communciation should be two way communication i.e conversations on posts, reply to comments,& engaging with fans online.The same thing has to be followed to maintan online presence. Business should spend most of time building relationships online.This is all needed to be a business online & turning small business into big brand.

Facebook Redesigns Follow Button And Like Box:

Facebook Like and Share buttons seen more than 22 billion times every day, embedded on 7.5 million websites according to new numbers released by the social network. And now these most widespread of online icons are both getting their first ever redesign.

LinkedIn Launches Showcase Pages for business:

 Linkedin Showcase Pages ?

LinkedIn Announces Showcase Pages: LinkedIn’s new Showcase Pages “are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.”

"LinkedIn members will be able to follow the specific brands and products they care most about that have Showcase Pages."

How Showcase pages will benefit business :

·         Giving latest updates and information about specific product or service.

·         It will provide company with opportunity to communicate with a much more specific subgroup of expected customer base who may be first time buyers.

·         Helps in creating a niche category for a specific product or service separate from the customer base available with your company.

 LinkedIn showcase pages can act as an important part of the strategy for business with one or more products, services or brands that need to be marketed.

Pinterest Launches “Place Pins” To Ease Travel Planning & Mapping For Pinners.

Pinterest launched a new type of pin called “Place Pins” on 20th Nov, 2013 during an event at the company's headquarters in San Francisco, and invited more than 150 users to attend. Place Pins will enable users to map the locations of all the items shared on their pinboards. The new pins and maps will be available to mobile users on iOS and Android.

For example, if a person (user) pins a photo of a Pizza from Dominos in neighborhood, he can also add the location to a map on board. With the help of these location maps users can create pinboards while planning for a trip and can highlight the spots where they want to visit.

How to add Pinterest Map:
• Users just need to click "add a map" on a new board or in the settings of an existing board to start adding Place Pins. Place pins can be added through Google Search Bar.

• There are also some pins from early Pinterest partners, such as Airbnb and OpenTable, which already have the location included.

 Pinterest Pinboards Can Also Be Shared:
Pinterest also announced a new send feature that lets users share their pinboards directly with others on the platform. Users now will also be able to share pinboards easily with friends.

For example, a Pinterest user wants to help his friend visitng to Mumbai from London for first time. User would create a board of amazing and cool places to visit in Mumbai and then would share with the friend directly on any other platform which would act as a personal travel guide for the person coming to Mumbai from London for the first time.

How To Increase Enagagement On Linkedin:

 

LinkedIn is a professional network and very good social tool.

Here are four steps to increase engagement on Linkedin:

1. Welcome Note:

Don’t just accept their request. Offer them a simple “Welcome to the group” note.

People want to know they’re talking to a person, so give it a personal touch of communication.

For the people who request to join your group(s) must be provided with an opportunity to ask questions about the group , its's member and relevannt question related to the industry.

2. Relevancy of content:

 In social media “content is king”  but the content posted on linkedin should be of relevance and of value to the peers connected.The marketer should try to connect with the online publications and share the content or articles that are relevant and providing some important facts or updates in the industry.

3. Get engaged with the existing posts:

Adding new discussions, promos or job posts to your LinkedIn groups is great.The better way to engage with others on LinkedIn is to offer your expertise or professional advice(skills) .
Go through older posts and connect with peers that have posted a question. You may have the answer or you can refer them to someone else/a company that does. Also you can use the “Reply privately” option. It’s there for a reason.

4. Getting connected:

Getting connected doesn't mean just increasing the number of connections.The value of connecting on Linkedin lies in making meaningful connections.