How to get more likes (Engagement) on Instagram:

  Instagram is considered to be one of the fastest-growing social platform today as you can directly commmunicate visually to your end buyers.Instagram a platform where the images are uploaded by people from all over the globe and in all the varied categories depending upon the person's liking and preference basically with a normal trend of using #Hastag on the photos.But the research shows that the likes you receive on the photo post on the Instagram not only depends upon the hashtags used but also the image features of the photos.
   Visual analytics firm Curalate set out to quantify the impact that various image qualities have on Instagram, and analyzed more than 30 image features of 8 million Instagram photos. Their study found that color theory plays a major role —  images with blue as the dominant color perform the best, receiving 24% more likes than those with predominantly red hues on the photo-sharing platform.

1. Lightness:

Images with a high degree of lightness generate 24% more likes than dark images.

2. Background:

Images with a large amount of background space get 29% more likes than those without.

3. Dominant color:

Images with blue as the dominant color garner 24% more likes than those that are predominantly red.

4. Number of colors:

Images with a single dominant color generate 17% more likes than those with multiple colors.

5. Saturation:

Images with low saturation get 18% more likes than images with more vibrant colors.

6. Texture:

Images with high levels of texture perform 79% better than those without.